RESEARCH

We hope you all had a Happy Christmas and New Year! We’ve certainly had a busy and exciting start to 2018. We’ve just returned from a trip to Asia, where we visited Telenor’s markets in Malaysia (digi) and Thailand (dtac), learning more about Telenor’s operations in these markets and gaining valuable insights and feedback for our challenge.

First Stop: KL

Our first stop was Kuala Lumpur, where we spent 2 days at digi and were met with open arms by our counterparts – digi’s 7 Apprentices.

In true Telenor style, they had arranged a full program, with heavy focus on digi’s digitalization agenda where we learnt about how they are digitalizing the core with new products and services for their consumer and business customers.

We experienced this first hand on our afternoon out in the field visiting digi stores and vendors when we demonstrated a purchase and registration of sim card and phone in 1 minute!

The second day focused on sharing our experience as Trainees in Telenor Norway. The digi apprentices asked some great questions and we had really interesting discussions about the challenges and opportunities in both markets. Of course there was also a heavy focus on our challenge.

We presented them our 4 remaining ideas that we have narrowed down and they gave us great feedback and were particularly helpful in providing insights into the Malaysian market, which we think is very relevant for at least 3 of the 4 ideas

We ended our visit to Malaysia with a dinner with the Apprentices at a delicious traditional Malaysian restaurant. We thank them so much for their hospitality and a productive two days together and look forward to seeing them again soon!

Next up: Bangkok

The next part of the trip saw us travel to Bangkok in Thailand to visit dtac.

We heard presentations on dtac’s rewards program and the progression of the Tapad project – Telenor’s new software that enables greater understanding and engagement during the digital customer journey.

We also had a market visit to one of Bangkok’s busiest malls, which was a real eye opener on how big the Thai market really i

Of course we left the best until last. Our final day included a rural visit to one of the farm’s that has been involved in dtac’s Smart Farmer pilot.

Here we heard first-hand from a melon farmer on how this pilot, which started out with digital marketing education courses and has moved into IOT sensor technology which predict and regulate his crops using his mobile phone, has helped improve business efficiency and profitability.

A genuine example of how dtac is delivering on Telenor’s values of responsible business, digitalizing society and reducing inequalities.

The farm visit was especially informative for one of the ideas in our challenge, as we were able to ask the farmer lots of questions in person!

All in all, we had a fantastic and very productive trip. Huge thanks to all at digi and dtac who hosted and presented for us, and of course our fearless leader Einar for organizing the trip!

The Challenge continues

We are now in the process of narrowing down these 4 ideas to 2 by the end of this month, and will be having a workshop with Telenor’s Ignite program next week, which we hope will helps us in this decision!

Look forward to updating on the results next month,

The Trainees

Read the previous blog entry, Connect.

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